It is the single most crucial marketing tool for anyone representing a business these days. Whether you are a CEO of a corporation, a small business owner, an actor, a musician, an athlete, just to name a few; you need a headshot. It’s Surprising how many people do it wrong just to cut a few corners. This is unacceptable, it’s time to take it more serious. When that "little headshot" pops up on your ideal clients radar, on linkedin, or a casting director’s computer, you want them to say, “Yes, bring that person in!” "How can I connect with this person" "This is the right fit for our company", rather than “Yikes, that guy kinda scares me.”

Why should You get a Headshot?

Your headshot is your calling card; If your headshot is bad, you look bad. The Goal is to be seen as a professional, not an amateur. Therefore, the way you present yourself in your picture reveals a lot about you and your business. If you want people to take you seriously, you must have a good, high-quality headshots. Not an iPhone photo or not a JCPenney glamour shot with palm trees in the background.

what are professional headshots used for?

A professional headshot is a photograph you use to create your personal brand, and increasingly are being used in infographic resumes and on job networking websites. Professional headshots usually focus on your upper body, such as your head and shoulders. Your professional headshot often creates the first impression business colleagues and customers form of you.


You should use a professional headshot any time a picture of you is needed to display who you are as a professional. Professional headshots are used frequently, so it’s important to have one on hand for easy distribution.

Some examples of when you might want a headshot include:

Social media profiles, including job networking sites
Business cards
Email accounts and signatures
“About us” pages of company websites

Having a professional photo of yourself to use in these instances is important to the professionalism of your brand.

How often should one take new headshots?

Your professional headshot should always be an accurate depiction of what you currently look like. People change their appearance all the time; they lose and gain weight, change their hair color and grow facial hair. Make sure to take photos at least every one to two years to keep the most accurate reflection of who you are today.